The Story Behind the Brand

I Am W.O.M.A.N. Tees was born from a simple truth:
Before I’m anything to anybody else, I’m a woman first.

That’s where this started.

As women, we carry so many titles—mother, sister, partner, friend, boss, caretaker—
but when we peel all that back, the real question is:
Who am I underneath all the roles?
Who am I when it’s quiet in the house,
when I'm standing in the mirror,
eyes locked on my own reflection,
just looking at the woman I’ve become?

Can I see her clearly?
Can I recognize the strength in her eyes?
Can I feel the peace that comes from knowing she's evolved and grown so much?

That’s the space this brand was born from.

A season of stillness. A moment of clarity.
A time where I had to ask myself,
“What does it really mean to be a woman who’s whole?”

Not just surviving. Not performing. Not running on fumes.
But functioning as my truest, highest self.

And the answer came quietly but clearly:
Wise. Optimistic. Mesmerizing. Authentic. Nurturing.

That’s the definition.
That’s the design.
That’s the standard.

I didn’t pull these words from the air.
I chose them because I’ve had to live them.

I’ve had to use wisdom when it would've been easier to act on emotion.
I’ve had to stay optimistic when things weren’t working in my favor.
I’ve learned how to hold my energy in a way that speaks louder than my words.
I’ve stayed true to who I am, even when it cost me.
And I’ve learned how to pour from a full cup—not an empty one.

This brand is for the woman who feels that.
Whether you’re raising kids, building something big, starting over, or just reclaiming your peace—this shirt is for you.

Because when you know who you are, you only need to express it with one clear message that says it all.

I Am W.O.M.A.N. Tees was created for the woman who leads with clarity and lives with intention.